Bottom line, they had multiple layers of complexity when it came to computing how much they would make on a given sale. The traditional formula of the Sales Price – Cost simply wasn’t going to be accurate.
Does your CRM answer those questions for you? It should be. But the first step might just be taking the reins of your CRM away from your IT team, to put them in the hands of the leaders, to dream about what answers would take your business to the next level.
In business, we so often get weighed down by the fringe details, don’t we? The original purpose and vision is forgotten. WHY we do what we do gets lost in the HOW we provide it, and the RESULTS that come from it.
With careful planning and deliberate CRM configuration, you can develop a relational connection to your entire client base. What would it look like for your organizations revenue if you never lost a client?