Cornerstone Insights

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Don't Let Your IT Team Manage Your CRM

Does your CRM answer those questions for you? It should be. But the first step might just be taking the reins of your CRM away from your IT team, to put them in the hands of the leaders, to dream about what answers would take your business to the next level.

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Andrew Dunlap
Why

In business, we so often get weighed down by the fringe details, don’t we? The original purpose and vision is forgotten. WHY we do what we do gets lost in the HOW we provide it, and the RESULTS that come from it.

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Andrew Dunlap
Faster + Easier = Loyalty

Why are more and more people calling an Uber instead of an ambulance? Because it’s fast and easy.

Your customers live in that world. They are choosing the companies that make their lives faster and easier.

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Andrew Dunlap
Don't Trust It

If you can’t trust what’s in Salesforce, you can’t trust your reports. If you can’t trust those, then any insights you could have derived, are now questionable.

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Andrew Dunlap